Hunting America: The States, The Shifts, And The System Nobody Copied.

America is still the largest hunting nation on earth — 14.4 million hunters, a $25–30 billion field economy, and a conservation funding model no other country copied. A state-by-state look at what is popular, what is rising, what is fading, and where Derya's catalog goes as the map shifts.
DERYA Field Report

State of the Hunt / September 2026

Hunting America: The States, The Shifts, And The System Nobody Copied.

14.4 million hunters. A $25–30 billion field economy. A funding model the rest of the world never matched. Here is where American hunting stands in 2026 — and where Derya's catalog goes with it.

America remains the world's largest hunting nation — not because every household hunts, but because more people here still can. About 14.4 million Americans age 16 and older hunted in the most recent U.S. Fish and Wildlife Service national survey, and roughly 15 to 16 million paid hunting licenses are sold in a typical year. That is only 4–6% of the population, and it is smaller than the 1980s peak near 17 million. But participation stabilized after the COVID-era bump, and no other country's hunter base comes anywhere close.

14.4M

Americans 16+ who hunt

15–16M

Paid licenses sold per year

$25–30B

Annual hunting economy

~$1B/yr

Pittman–Robertson dollars to states

Compare that abroad. Germany just hit a record of roughly 461,000 licensed hunters — about 0.55% of its population. France is under a million and falling. Spain sits in a similar range. Finland and a few Nordic countries punch above their weight per capita, often 5–6%, and Canada has long had strong participation. But nobody else combines raw numbers, economic scale, and public access the way the United States does.

Is the U.S. the most popular hunting country on earth? By every measure that matters — total hunters, legal market size, public-land access, and conservation funding — yes.

The Map

What's Popular — And Where

Whitetail deer are still the backbone. Hunters take about 6 million deer a year. Texas leads both total harvest and total license holders at roughly 1.1 million, while Pennsylvania, Michigan, Wisconsin, and Georgia carry the cultural weight of the November gun seasons. Wisconsin, Illinois, Iowa, Minnesota, and Ohio remain the trophy-whitetail conversation. Texas has the most deer hunters; Pennsylvania often leads in hunters per square mile and archery participation.

Midwest + Upper Midwest

Whitetail first, then turkey, pheasant, and waterfowl. Wisconsin, Minnesota, Michigan, Iowa, Illinois, Missouri. High participation, deep family tradition, and some of the best deer hunting on earth.

The South

Long seasons, high deer harvest, exploding hog hunting, spring turkey. Texas, Alabama, Georgia, Mississippi, Tennessee, Louisiana, Oklahoma. More days afield, more shotgun work, more private land.

Northeast + Appalachia

Pennsylvania, New York, West Virginia, Maine, Vermont. Dense hunter culture, short intense deer seasons, with bear and turkey growing in some units.

Mountain West

Elk, mule deer, pronghorn, and limited-entry sheep, goat, and moose. Colorado is the elk capital; Idaho, Montana, Wyoming, Utah, New Mexico, and Arizona round it out. Public land is the story. Tags are the bottleneck.

Great Plains

The Dakotas punch far above their population for pheasant, deer, and waterfowl. Per-capita license rates in the Dakotas, Montana, and Wyoming often run 15–23% of residents.

Alaska

A different sport entirely: moose, caribou, brown and black bear, sheep. A small resident base plus heavy nonresident licensing makes participation look extreme on paper.

Per-capita hunting is a rural-and-West story. Raw numbers are a Texas-and-Pennsylvania story. Those two facts explain most of the American hunting map.

Trending Up

What's Rising

Spring turkey. One of the healthiest participation stories of the last two decades — roughly 1.5–2 million birds a year, most of it spring gobbler season. A few pressured Southeastern states are managing harvest down; parts of the West and Mid-South are still expanding. Calling, close shots, and shotgun work keep pulling new people in.

Feral hogs. Texas, Oklahoma, Florida, Georgia, and across the South — a growth category with almost no ceiling. Night hunting, thermal optics, and high-capacity platforms turned a pest problem into a year-round reason to buy a gun and get outside.

Archery and crossbow. Now roughly a quarter of the national deer take, up from under 20% a decade-plus ago. Longer seasons and suburban access are the drivers.

Women and new adult hunters. Women are still about 17–18% of all hunters, but a far larger share of new ones. Recruitment, retention, and reactivation programs keep targeting that gap because the median hunter keeps getting older.

Bear. A sleeper. Michigan just posted record bear-license applications, and several Eastern and Lake States units are hotter than they were ten years ago.

Modern lever guns. Threaded barrels, rails, M-LOK, optics-ready — the "traditional" rifle is having a commercial moment that matches how people actually hunt hogs, deer, and predators now.

Public-land DIY Western hunts. Culturally hot even as draw odds worsen. The demand is not declining. The tags are.

Wild turkey is the second engine of American big game — close-range, shotgun-heavy, and still pulling new hunters into the spring woods every year.

Trending Down

What's Under Pressure

The long trend. Hunter numbers are not collapsing, but they are not the 1980s either. Urbanization, aging, loss of private access in farm country, and plain time-poverty are the drag. License sales recovered after 2020 and then flattened. Retention is the quiet problem — a large share of first-time buyers never buy again.

Mallards. The 2026 federal breeding survey put mallards near 5.9 million — down again, well below the long-term average, and the lowest in decades. Prairie pond counts have been volatile and often poor. Duck hunting is not dead — roughly 1.3 million waterfowl hunters still take tens of millions of ducks and geese, and divers have held up better — but the greenhead heyday is not the current story.

Classic upland. Pheasant fortunes in the Midwest still track Conservation Reserve Program acres and habitat, not nostalgia. Good years happen. The 1960s peak does not.

The small-game gateway. Rabbits, squirrels, and grouse have faded in a lot of suburbs that used to produce the next generation of deer hunters.

Easy Western tags. Elk and mule deer opportunity for nonresidents is tighter, more expensive, and more point-driven than 20 years ago. Interest is up. Access is not.

The youth pipeline. Mentored hunts and apprentice licenses are holding the line. Without them, the age curve keeps moving the wrong way.

Waterfowl remains a pillar of American hunting — but mallard counts and prairie habitat have been the warning light for several seasons running.

The Model

Why American Conservation Is Different

This is the part most other countries never copied. In the United States, wildlife is a public trust. You can own the land — you do not own the deer on it. Seasons, bag limits, and methods are set by law and by biologists, not by whoever holds the estate. That is the core of the North American Model of Wildlife Conservation, shared in broad strokes with Canada and distinct from much of Europe and Africa.

Then there is the money. The Pittman–Robertson Act of 1937 put an excise tax on firearms, ammunition, and later archery gear, and sent that money to the states for habitat, research, and hunter education. Combined with license fees and Federal Duck Stamps, hunters and shooters built a user-pays, public-benefits machine that now moves on the order of a billion dollars a year — tens of billions cumulative since mid-century. Whitetail deer went from a few hundred thousand around 1900 to an estimated 30–35 million. Wild turkey came back from a remnant to millions. Those recoveries were not accidents.

Europe often manages wildlife as a private or estate resource. Southern Africa ties much of it to ownership and trophy economics. Some countries restricted hunting so tightly that their agencies lost both funding and the constituency that used to defend habitat. The American system is imperfect — it funds game species first, and it is tied to gun sales — but it is unique in pairing democratic access with a dedicated, durable funding stream.

A hunting license in Wisconsin or a box of shells bought in Florida is not just recreation. It is how the states pay for the next generation of deer, turkeys, and wetlands.

The Catalog

Where Derya Fits: Tactical First, Field Growing

Derya's center of gravity does not change. The tactical and practical defensive and competition market — magazine-fed 12-gauges, AR-familiar controls, the DY9Z pistol line, the Jacksonville-built MAX, and the DTAKTICAL accessory line — is the core, and that is where the most engineering hours will stay.

But the field is asking for more than one tool. American hunting is no longer just a walnut over-under and a nine-day gun season. It is hogs at night, turkeys at 20 yards, a lever gun with a red dot on a ranch, a rimfire for small game and pests, and a shotgun that can run a 3-Gun stage on Saturday and a dove field on Sunday. The catalog is widening to match — without leaving the tactical lane.

RAN + RANX Lever Actions

.357 Mag, .44 Mag, and .45 Colt. Threaded barrels, M-LOK, rails, walnut or Ironwolf furniture. Classic action, current features — the hunting rifle much of the country actually wants right now.

Meet the RAN Series

TM22 Rimfire

Semi-auto and lever-action .22 LR for small game, pests, training, and the kind of cheap, high-rep shooting that creates hunters in the first place.

TM22 Standard TM22 Lever

DY12 + EX-Series Shotguns

Turkey, dove, and predator work alongside the tactical configurations. The DY12 already ships with a 2-round hunting magazine for a reason.

Browse the Catalog

Derya MAX

Built in Jacksonville and hitting dealers now. A tactical and competition magazine-fed 12-gauge first — but the same reliability, capacity, and modularity a growing share of hog and ranch hunters are buying.

See the MAX

More dedicated hunting firearms are coming. Barrel lengths, finishes, calibers, and stock work will follow what the states and the seasons are doing — turkey chokes and shorter woods guns in the East and South, compact suppressor-ready levers in hog country, durable field shotguns wherever doves and ducks still fly. We will stay current, and we will not pretend the tactical market stopped being the main business.

U.S. manufacturing in Jacksonville is part of the same bet: build here, support here, and sell guns that work in the same country whose hunters still fund the wildlife they chase.

American hunting is not a museum sport. It is uneven by state, older than it used to be, and still the largest, most open, best-funded hunting culture on the planet. The species mix is shifting. The tools should too.

See What's Next In The Field

Tactical standard. Honest hunting guns beside it.

Sources: USFWS National Survey of Fishing, Hunting and Wildlife-Associated Recreation; USFWS license and Pittman–Robertson apportionment data; 2026 USFWS Waterfowl Breeding Population Survey; National Deer Association 2026 Deer Report; NSSF participation research; national hunter-count compilations for Germany, France, Spain, and the Nordics.

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