What an incredible time we had at the Gun Owners Advocacy and Leadership Summit (GOALS) in Knoxville! Our team loved connecting with so many passionate attendees at our booth. It was a fantastic opportunity to meet everyone, including industry leaders like Dustin Jones and Harry Burleigh, as well as a host of talented content creators. The energy was electric, and we're grateful for all the engaging conversations and feedback.

DY9Z Launch and Booth Highlights

If you missed our big moment on the main stage, don't worry, we launched the DY9Z with an epic video reveal during the live event coverage. Check it out here:

We were also honored to have GATMAN stop by the booth for a deep dive into our complete lineup. He shared some insights that got everyone buzzing, and we're excited to announce that more guns will be rolling out over the next year, including additional long guns. Derya is one of the few companies investing more into made-in-USA shotguns while others are pulling out. See the full discussion in his walkthrough video:

Another highlight was when Chris from The 740 dropped by. He recently posted a DY9 unboxing video that got a lot of attention, and at our booth, Dustin from Derya went over the DY9Z in detail during an exclusive interview. Chris was pleasantly surprised by the features and value, it offers a lot of value compared to micro/subcompact competitors. If you haven't seen it yet, it's a must-watch:

Quick Product Recaps and Updates

• DY9 ISLAND: We're actively shipping these out, and the feedback on recoil management has been outstanding. Users are reporting smoother handling and better control, perfect for those high-stakes scenarios. Click to listen to the VP of Manufacturing talk about the DY9 ISLAND he conceptualized .
• DY9 MASSAFORNIA: For our friends in California and Massachusetts looking for a compliant DY9 option, good news! These will hit stores by the end of September. Stay tuned for availability in your area.
• DY9Z: This one's generating a lot of hype as a compact, concealable striker-fired pistol with an RMR cut for optics integration and a lightweight design at just 28 oz. It'll be available on our website around October, with in-store rollout in November, just in time for Thanksgiving and Christmas gifting. Priced at an MSRP of $299, key specs include:
  • Available in 7 colors by year's end: Black, Two-Tone, FDE, ODG, Tactical Grey, Dark Purple, Blue, and Pink.
  • Takes magazines for Glock 43X and also has sight cuts for 43X, those are the only similarities; everything else is our proprietary design.
  • Features a 3.5" barrel, comes with one 15-round magazine, four replaceable backstraps, a cleaning rod, and a cutout foam case for premium packaging.
• DY12: Our semi-automatic 12-gauge shotgun was a standout at the booth, drawing praise for its sleek design, reliable performance, and thoughtful packaging. Attendees loved the modern look, including the 20" threaded barrel and MIL-SPEC buffer tube on models like the DY1220CAUS. Early reviews highlight its smooth operation during mag dumps and unboxings, making it a versatile choice for range days or home defense. Shipping now with positive feedback on fit, finish, and value.

Looking Ahead

We're already looking ahead to next year's event in Iowa and can't wait to reconnect with the community. If you have any questions about our products or want to share your GOALS experience, drop us a comment below or reach out via our contact page.

Thanks for being part of our journey, stay safe and shoot straight!